What I learned
This assignment allowed for me to delve deeper into the marketing aspect within healthcare. I chose to do my portfolio on Campus Recreation, as college students often neglect their wellness due to busy schedules and limited finances. Throughout this semester long project, I performed research, conducted a SWOT analysis, formed PR marketing plans, created a budget for the marketing, and many other elements involved in successfully marketing an organization.
Program Competencies
Describe marketing principles as they relate to the healthcare industry.
Explain the purpose, value, and role that communication/media relations play in healthcare.
Understand the significance of healthcare marketing and its impact in today’s U.S. healthcare system.
Formulate and propose a comprehensive healthcare marketing plan.